Marketing and Advertising

Professional Catalogue Printing for Your Business

Capalaba printers

A catalogue has been used as a marketing tool since a very long time. In fact, its popularity has increased than ever before and it seems to have become irreplaceable even in the technologically advanced age today. It is used across industries as a medium to showcase products and services in the most presentable manner that appeals the customer base. It is the moment when a prospective customer get a feeling of your products and offerings for the first time. So, you cannot afford to lose this chance (of impressing your potential customer) by handing over a badly designed catalogue in their hands. In the earlier days, used of catalogues as a marketing tool was restricted mostly to the product-based businesses. However, with the exponential growth in service industries, like hospitality, tourism, etc., use of catalogues can be seen even in service-based sectors. It is also interesting to note that the appeal of catalogues may vary from one industry to the other. It may look plain, basic, grounded and somber for a pharmaceutical business to looking jazzy and glossy for an event management firm.

Branding guidelines is one of the significant factors that drives the design of a catalogue. A tone of red may be apparent in one of the catalogues while the other catalogue may look more of monochromatic. In case you require printers in Capalaba, make sure that the printing team completely gets the understanding of your design specifications, and that they share the same vision for the catalogues and brochures as yours.

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